CASE STUDY
RAMSEY SOLUTIONS
RAMSEY SOLUTIONS
Brand Strategy, Creative Direction, Marketing Design, UI Design
Brand Strategy, Creative Direction, Marketing Design, UI Design
Founded by Dave Ramsey in 1991, Ramsey Solutions is the world's leading voice in personal finance, providing products and services related to money, career, business, and mental health. With 1,000+ team members, hundreds of which are creatives, consistent branding and visual design is a challenge which needed to be addressed.
Founded by Dave Ramsey in 1991, Ramsey Solutions is the world's leading voice in personal finance, providing products and services related to money, career, business, and mental health. With 1,000+ team members, hundreds of which are creatives, consistent branding and visual design is a challenge which needed to be addressed.
As Lead Designer on a 5-person Brand Committee, I help shape the company's visual identity and brand direction to maintain consistency across all touchpoints. My work focuses on establishing design standards, building scalable design systems, and providing creative direction for multiple teams as needed.
As Lead Designer on a 5-person Brand Committee, I help shape the company's visual identity and brand direction to maintain consistency across all touchpoints. My work focuses on establishing design standards, building scalable design systems, and providing creative direction for multiple teams as needed.
Additionally, I lead design for a marketing team with an audience of over 200,000. In this role, I collaborate with marketers, copywriters, and stakeholders to build landing pages, email campaigns, digital ads, and social media content.
Additionally, I lead design for a marketing team with an audience of over 200,000. In this role, I collaborate with marketers, copywriters, and stakeholders to build landing pages, email campaigns, digital ads, and social media content.
Business Impact: Increased annual revenue by $2M each year since 2023, increased CVR by 25-50% on several occasions (min. 2,000 customers), designed a web experience later adopted by each department in the company, and help maintain brand consistency by scaling design systems to multiple departments.
Business Impact: Increased annual revenue by $2M each year since 2023, increased CVR by 25-50% on several occasions (min. 2,000 customers), designed a web experience later adopted by each department in the company, and help maintain brand consistency by scaling design systems to multiple departments.
CONTACT
CONNECT WITH ME
CONNECT WITH ME
If you'd like to chat, please fill out the form or reach out using the info below and I'll get back to you as soon as possible. Thanks!
If you'd like to chat, please fill out the form or reach out using the info below and I'll get back to you as soon as possible. Thanks!
gavin@backstopcreative.com
(425) 578-4556