CASE STUDY
HUNTER CONSTANTINE
HUNTER CONSTANTINE
Brand Strategy, Visual Identity, Creative Direction, Marketing Design
Brand Strategy, Visual Identity, Creative Direction, Marketing Design
Hunter Constantine is a world-famous competition shooter and firearms instructor based in Tucson, AZ. He had built a strong reputation through social media content and selling premium products, but he lacked a visual identity capable of scaling his brand and supporting rapid growth.
Hunter Constantine is a world-famous competition shooter and firearms instructor based in Tucson, AZ. He had built a strong reputation through social media content and selling premium products, but he lacked a visual identity capable of scaling his brand and supporting rapid growth.
Starting with a refreshed logo suite, I built a cohesive visual design system that unified the brand across web, social, print, and product. I combined bold typography, aggressive textures, and dynamic imagery to create a look that feels authentic and leans into the high-octane environment of shooting sports. As an ongoing creative partner, I regularly produce apparel graphics, logos, social media ads, and print banners for various events.
Starting with a refreshed logo suite, I built a cohesive visual design system that unified the brand across web, social, print, and product. I combined bold typography, aggressive textures, and dynamic imagery to create a look that feels authentic and leans into the high-octane environment of shooting sports. As an ongoing creative partner, I regularly produce apparel graphics, logos, social media ads, and print banners for various events.
IMPACT: Since 2025, this work has directly contributed to $200k+ in annual revenue, 50k+ new social media followers, and dozens of new industry partnerships.
IMPACT: Since 2025, this work has directly contributed to $200k+ in annual revenue, 50k+ new social media followers, and dozens of new industry partnerships.
CONTACT
CONNECT WITH ME
CONNECT WITH ME
If you'd like to chat, please fill out the form or reach out using the info below and I'll get back to you as soon as possible. Thanks!
If you'd like to chat, please fill out the form or reach out using the info below and I'll get back to you as soon as possible. Thanks!
gavin@backstopcreative.com
(425) 578-4556