As a Lead Designer on a small Brand Committee, I help shape the company's visual identity to maintain consistency across all touchpoints. My work focuses on establishing design standards, building scalable design systems, and providing creative direction for teams as needed. Additionally, I lead design for a digital marketing team with an audience of over 300,000 across various channels. In this role, I collaborate with marketers, copywriters, and stakeholders to build landing pages, email campaigns, digital ads, and social media content. I've also leveraged AI to streamline multiple processes, saving several hours each month.