The vision and demographics of the church had changed drastically since it's founding in the 1980s, so we needed a logo and brand identity that felt more modern and representative of their new direction. The primary mark they selected is a combination of a "B" and "M" forming an abstract mountain, which is also used as a supporting element for patterns and image treatments. The overall brand identity is designed to be minimal, utilizing photography as one of the main elements to emotionally connect with people.